Content Marketing – your promotional catalyst

Sometimes you read someone else’s blog post that really resonates so today I’d like to share  John Jantsch’s article on Content Marketing. It makes great common sense in terms of how, as a small business, you should concentrate your marketing methods.

In it John says it’s no longer just the fact that Content is King “it’s air – we need it survive. It is the catalyst and enabler for every other channel we use for growth”

Here’s why:

• Content makes your advertising more effective
• Content makes your selling efforts more effective
• Content makes your referral outreach more effective
• Content makes your SEO efforts more effective
• Content makes your influencer outreach more effective
• Content makes your email marketing efforts more effective
• Content makes your social media efforts more effective
• Content makes your PR efforts more effective

Several of my clients have already come round to this way of thinking and have put the commissioning of me writing their regular blog posts at the front and centre of their marketing efforts.

If you would like to know more about what content marketing is and the five golden rules about making it work in your business please see my earlier blog post on the subject

And if you would like some help for your own purposes  - or when you are asked for an article or blog post for a third party (brilliant exposure  but not when you are busy or HATE writing) -  do get in touch.  I can help in terms of:

• Planning it
• Repurposing your own content
• Pulling together your writing for a more impactful piece “Jane can you work your usual magic on this…”
• Researching and writing it entirely

Happy Writing!

If you would like to read John's excellent blog post just click here