Dental Marketing Case Study
It might seem strange to share a story about the perils of outsourcing but this is mostly about picking the right person to help you...
About to open their third dental practice, I was approached by a dentist who had become increasingly disappointed by the lack of response to their outsourced social media activities and had decided to take this in house.
Arriving to train the Principal Dentist, her Associate and the Receptionist ( who was to bear the main responsibility) I quickly discovered that their "Social Media Expert" had set their Twitter account to the Hawaiian time zone rather than that of the UK. This of course meant that most of their tweets had gone unseen...for a year.
Having got over our shock the training session then took them through quick and easy ways to post and inspiration for future topic and approaches. On being asked whether the session had been helpful the Principle Dentist said "Well I'm at the bottom of the mountain today but you've given me a great pair of walking boots" A great testimonial :-)