Healthcare Communications and Dental Marketing in Hampshire

I initially came into healthcare marketing with my copywriting hat on as I was approached by a website designer to write the copy for a private GP. What immediately became apparent was that the GP was not comfortable with marketing and was also excellent at hiding her light under a bushel whilst simultaneously helping potential patients find help from elsewhere!

 

Since working with other medical professionals, dentists and psychotherapists within Hampshire and London,  I have found these to be common traits - that and finding that they often need an interpreter to translate their medical words of wisdom into something the public can understand.  And, of course the pressure to do that has increased as marketing has put more and more emphasis on regular and frequent blog posts, content creation and social media.

 

To this end I have also been involved in the creation of several medical related websites including www.british-thyroid-association.org  - you can find out more about my website services here

 

So if you are a busy, modest practitioner who doesn't know where to start in terms of healthcare marketing or dental marketing, or you have lost the will to live in terms of social media or writing blog posts  I may be able to help. Meanwhile please check out my blog post 10 ways for Doctors, Dentists and allied health professionals to improve their online marketing

 

 

No longer trading so please don't sell to me - thank you

Healthcare marketing for busy doctors

Healthcare Communications and Marketing

The patient journey to your practice has dramatically changed with the vast majority of consumers looking online for help with a medical or health issue.  What’s more, since in excess of 50% are using a mobile device, you now need to be ready and waiting in their pocket in the form of a responsive website...

 

Whilst some of you may still feel uncomfortable about healthcare marketing it is simply a way of communicating that you’re willing and able to care for patients seeking help in your speciality or location.

 

  • So are you happy that your patient information and education is less scientific and more engaging and authoritative? 
  • Do you need an “interpreter” to distil and embed your key marketing messages in healthcare communications via your website, patient e-mails, leaflets, videos and presentations?
  • Have you considered a patient centred approach to marketing via social media or blogging? Would you like support or training in this area?
  • Are you driving traffic to your website through the inclusion of timely, useful, relevant and consistent content like blog posts?
  • Have you made it easy for potential patients to engage with you by separating yourself from your peers?
  • Are you in regular contact through newsletters or e-newsletters?

 

I have experience working with medical professionals in terms of getting their message across in a hassle-free, innovative and engaging way to prospective new patients and would like to help you do the same.  Why not call for a chat to find out more?   

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Hampshire based Marketing for busy dentists

Dental Marketing

I can quite appreciate why dental marketing takes somewhat of a back seat behind the demands of keeping up with paperwork, regulations and the day to day demands of running your dental practice.

 

I can also understand why it's very difficult to keep up with the changing face of dental marketing and the increasing complexity of engaging with potential patients.

 

So I see my job as relieving the pressures on your time by providing great dental marketing support in the form of:

 

  • marketing concepts which help you stand out from the crowd
  • energised copywriting which engages with your potential patients
  • the critique of your existing website or the creation of a new dental website
  • undertaking your social media or training you in it's wily ways...
  • creating and dispatching regular newsletters/e-newsletters on your behalf
  • writing regular blog posts
  • partnering with others for improved SEO and great videos

 

In other words I help you to get your marketing ducks in a row. Please get in touch for an initial meeting, I am happy to work with practices in and around Hampshire including London.

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Need marketing support? I will forward your request

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