Help with Marketing Strategy
If your burning question is "What is Marketing?" the quick answer is that it's the art of differentiation.
I'm afraid it's no good trying to get your head round the latest marketing strategy like digital marketing or social media marketing unless you have decided how your company is going to stand out from your competitors in the first place.
I hope this video gives you some ideas...and if you're based in or around Hampshire why not get in touch?
Jane provides solid, consistent and reliable advice to help steer us through the complexities of marketing and improving our brand recognition. With Jane’s help (she posts for us) we have significantly increased our twitter traffic and subsequently the numbers of visitors to our website.
We're a voluntary community group and needed some guidance on how to commission a branding exercise for our town. Jane proposed a workshop which she then ran for our local businesses and community representatives. This hit all the right notes: very friendly, no marketing jargon, garnered lots of audience ideas and made destination marketing sound the natural thing to do - and then documented all our ramblings very cogently, succinctly and promptly.
After this success, Jane led us through the rest of the process, commissioning logos, developing marketing text and devising launch plans - all demonstrating Jane's comprehensive and versatile skill set.
As Chair of the organisation, it’s great just being able to ring up Jane for instant advice and ideas that always seem spot on.
Jane has a unique ability to make the task of marketing a business not only understandable and fun but most of all effective. Having worked with Jane for over a decade now, I can wholeheartedly recommend her to you if you need to attract more customers.
Jane came up with the idea of the “OopsProofer” as someone (the Proofer) sorting out the mistakes (Oops) and floated the suggestion of a smiley face with glasses over the double-O in Oops or Proofer which now features as part of my logo.
Jane is all about using ‘quirky’ ideas to attract attention. I have had lots of great comments about my logo and website as a result, so if you are looking for a marketing approach which is a little different and ‘out of the ordinary’ then contact Jane.
From our first meeting with Jane for a Marketing Healthcheck, it quickly became clear that we were working with a very talented and dedicated individual. The meeting was incisive and inspiring and we had no hesitation in getting Jane involved in our business.
Since then Jane has guided us in marketing our services with great imagination and insight.
In a creative and cost-effective process she has enabled us to take our business to a new level and we look forward to working with her for many years to come.
“Whilst we realised that marketing had become increasingly important in today’s challenging trading conditions we were sceptical about its effectiveness. However, working with Jane Buswell provided clarity about the business and a sensible informed framework to move ourselves forward.
Within a short space of time we had a new name, logo, marketing material, advertisements and website. Effectively we had pretty painlessly re branded! We also had an integral marketing process that could naturally sit alongside our daily activities
We have no doubt that, under Jane’s guidance, the introduction of a revived marketing strategy has culminated in a new energy and focus that has almost immediately resulted in new business.”
Jane's ability to analyse the business and place the appropriate marketing spin on it is most impressive. It revolutionised our approach to marketing our product.
“Jane is brilliant, listened deeply to understand the nature of my business then delivered beyond expectations on all things marketing. Jane got me organised and on track in a surprisingly short time, website done, social media working and campaigns running. Professional insightful and a joy to work with"